2/3/2022 - Salsa Fresca Opens on Black Rock Turnpike!

Announcing the Grand Opening/Ribbon Cutting of Salsa Fresca

2222 Black Rock Turnpike, Fairfield



Fairfield, CT - The Town of Fairfield’s Office of Community & Economic Development is pleased to announce the official grand opening of Salsa Fresca, located within the Lake Hills Shopping Center at 2222 Black Rock Turnpike in Fairfield. First Selectwoman Brenda Kupchick joined Sarah Valdes (Director of New Restaurant Openings) and Terri Palumbo (Director of Operations) in celebrating the opening of Salsa Fresca with an official ribbon cutting ceremony on Tuesday, February 1st. 

Salsa Fresca is a Fast Casual Mexican restaurant featuring an open kitchen concept with the freshest ingredients and traditional flavors from Mexico. They have a commitment to their customers, staff and the Earth, which in turn provides great guest service and minimal impact on the planet by using eco-friendly building materials and dining supplies. Eric Friedman, Salsa Fresca Chief Operating Officer, stated “We are excited to continue to grow our footprint in CT and Fairfield was a great location on the Black Rock Turnpike sharing a plaza with Trader Joe’s. We are excited to be here!” He also added that “We are opening 7 new locations this year in Avon, Manchester, Newington, Fishkill, Newburgh, Thornwood, and Brewster NY. We have plans to open another 10 in 2023. All of these will be corporate locations, however we have plans to franchise. Our short term goal is to offer franchise locations to our current employees so they can become business owners with us. We recently rolled out an employee profit sharing program where we share 20% of our profits with all active employees each quarter. Salsa Fresca is locally owned and operated and the founders are still very involved today.”

“We are delighted to welcome Salsa Fresca to our community and wish them much success in their newest location”, said Mark Barnhart, Director of Community & Economic Development for the Town of Fairfield.

Salsa Fresca is open 7 days a week from 11am – 9pm. When you visit, be sure to try some of Eric’s favorites, which vary season to season. “Right now, I really love our lifestyle bowls. The Keto bowl is my current favorite - double chicken, bacon, queso, avocado, buffalo sauce, simply delicious! In the spring, I really enjoy our brown rice with fajitas, grilled chicken, queso, mild salsa, jalapeños and our chipotle aioli. Summer, I typically stick with our cilantro lime tofu bowls. In the fall, I love our chili!”

Those visiting Salsa Fresca can visit their newest location on Black Rock Turnpike, order online or through their app!


Phone 203-522-4656           Website:

IG: @salsafrescagrill_            FB: @SalsaFrescaFairfield